美团 — 商业分析实习生
Meituan · Business Analyst Intern
2026.03 – 2026.06
- 对新兴酒店运营商与商旅市场机会进行综合分析，评估商业模式、扩张战略、价值链与客户细分，支撑市场进入策略。
- 分析全国 36 类房型，使用 SQL、Python 与 Excel 搭建「城市 × 品类」监测仪表盘，整合供给侧与需求侧指标，产出特色住宿趋势的战略洞察。
- 完成 13 场专家访谈（独立主导 4 场），对接 10+ 专家网络供应商，验证 ADR、OCC、RevPAR 与回本周期等关键运营指标。
- 设计访谈框架，构建三维用户分层模型（人群属性 × 出行场景 × 入住频次），支持 OTA 渠道多元化与客群拓展策略。
- Comprehensive analysis of an emerging hotel operator and business-travel market: business models, expansion strategies, value chains, and customer segments to inform market-entry strategy.
- Analyzed 36 room categories nationwide and built a city-by-category monitoring dashboard (SQL, Python, Excel) integrating supply-side and demand-side metrics for specialty-accommodation insights.
- Conducted 13 expert interviews (led 4 independently), coordinating with 10+ expert-network vendors; validated ADR, OCC, RevPAR, and payback period.
- Designed interview frameworks and a three-dimensional user segmentation model (demographics × travel scenarios × stay frequency) supporting OTA channel diversification.
